Welcome to Bootstrapped SEO!

🔥 Hot take: SEO is one of the most underrated marketing channels out there

You can put in the work for 5-6 months creating the right content, distributing it well, and you'll come out the other side with a constant flow of traffic where customers are finding you

It doesn't get any better than that!

Bootstrapped SEO is a course focussed on helping you build your organic search marketing channel so you can keep doing what you do best:

  • Building features for your product
  • Keeping your customers happy
  • Earning that sweet revenue

All while more customers find out about your business through search!

Let's talk about what's in the course

Table Of Contents

What you're getting from this course is the years of learning and experience I went through as a bootstrapped founder growing my SaaS product's traffic.

Each chapter is a building block for the next. As you go through the course, you'll start to form a cohesive SEO strategy for your business that you can apply again and again! 👇🏾

Chapter 1: Keyword Research

You'll learn how to identify keywords related to your business and get a sense of the amount of people searching for those keywords.

Chapter 2: Structuring Your Website

You'll learn how to properly structure your website to optimize it for both user friendly navigation, as well as search crawl-bot navigation.

Chapter 3: Creating Content & Media

You'll learn how to create content & media based on your keyword research in Chapter 1 and how to leverage your properly structured website from Chapter 2 to place your content within your website for exposure and conversions.

This chapter will set you up for your distributions efforts in Chapter 4.

Chapter 4: Distribution

You'll learn strategies and tactics for distributing your content and media to drive targetted traffic to your website.

Chapter 5: Growth + Compounding

You'll learn various other angles you can take to grow further.

My Approach to SEO

At the end of the day, what founders should care most about in SEO is:

  • How to fill the top of funnel and get more visitors
  • How to turn those vistors into users
  • And how to turn those users into customers

Understanding this simple funnel and working backwards from each step will get you closer to your growth goals

If this sounds good to you, let's get started with some concepts

[Next] Concepts